Adobe Audience Manager Description
To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.
Adobe Audience Manager Alternatives
Plauti
Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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AmpiFire
We focus on creating, distributing and repurposing content at scale. This allows companies to reach a wider audience without requiring extensive internal resources or expertise. This allows small and medium-sized companies to compete and scale without relying too heavily on paid channels.
Get more targeted buyer traffic through the best and largest traffic source in the World. Brand presence is improved online and conversions are increased across all traffic sources.
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IRI Voracity
IRI Voracity is an end-to-end software platform for fast, affordable, and ergonomic data lifecycle management. Voracity speeds, consolidates, and often combines the key activities of data discovery, integration, migration, governance, and analytics in a single pane of glass, built on Eclipse™.
Through its revolutionary convergence of capability and its wide range of job design and runtime options, Voracity bends the multi-tool cost, difficulty, and risk curves away from megavendor ETL packages, disjointed Apache projects, and specialized software. Voracity uniquely delivers the ability to perform data:
* profiling and classification
* searching and risk-scoring
* integration and federation
* migration and replication
* cleansing and enrichment
* validation and unification
* masking and encryption
* reporting and wrangling
* subsetting and testing
Voracity runs on-premise, or in the cloud, on physical or virtual machines, and its runtimes can also be containerized or called from real-time applications or batch jobs.
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Simpli.fi
Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.
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Integrations
Company Details
Company:
Adobe
Year Founded:
1982
Headquarters:
United States
Website:
www.adobe.com/analytics/audience-manager.html
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
Adobe Audience Manager Features and Options
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
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