Anonymised Description

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

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Company Details

Company:
Anonymised
Year Founded:
2019
Headquarters:
United Kingdom
Website:
www.anonymised.io

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
In Person
Customer Support
Business Hours
Online Support

Anonymised Features and Options

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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