Buzz 3D Description
Buzz 3D helps solve the hidden "3-silo problem" affecting both retailers and FMCG suppliers by bringing together planogram creation, interactive shelf testing and behavioural data capture into one seamless workflow, helping teams accelerate category decision-making and reduce workflow friction.
Buzz 3D is a category management and interactive shelf testing platform that enables retailers, FMCG brands and research teams to validate planograms, pricing and assortment decisions before they go live in-store.
It transforms raw planogram data into interactive 3D shelves that can be embedded into online surveys or used in standalone environments, capturing real shopper behaviour in real time and providing a clear view of likely category performance before committing shelf space.
Built for category managers, retail planners and researchers in retail, CPG and pharma, the platform makes it easy to test planograms, packaging and shelf layouts at scale without physical prototypes. Respondents can zoom, pan, select products and build virtual baskets - all within a browser - with every action recorded and linked back for analysis.
Planograms are generated automatically from raw data in minutes, and the live Shelf Editor allows users to create, edit and test layouts on demand without external software.
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